Case Study
MVP SaaS & PaaS
MVP SaaS & PaaS
Forecast ARR
+37%
+37%
Context
Moving a Series B start-up with an API-first product set over to a scalable SaaS platform with a technically complex PaaS aspect (AI/ML Studio - Databricks, Grafana, AWS, Kubernetes).
Constraints
- Operational BAU couldn't be disrupted.
- Technical complexity (API endpoints, ML model training, ETL process, Feature customisation).
- Branding and positioning in flux.
- Primary users are non-technical.
- 3rd party integration platform dependencies.
- Deadline for ICE Conference 2026.
Constraints
- Operational BAU couldn't be disrupted.
- Technical complexity (API endpoints, ML model training, ETL process, Feature customisation).
- Branding and positioning in flux.
- Primary users are non-technical.
- 3rd party integration platform dependencies.
- Deadline for ICE Conference 2026.
One of 6 apps delivered for MVP and post-MVP releases, aligning with the business roadmap and built on user feedback
Multi-player ecosystem
Late into the project delivery we discovered the true extent of the company's B2B customers using 3rd party data integration partners, resulting in a hard pivot across the UX and a rapid reprioritisation of the backlog.
Prototype showing configuration and integration of 3rd-party campaigns
Figma Variant Component → YAML export with Agent.md → 90% reduction in Claude Design token usage
Frictionless onboarding
Created and developed a React app to vet and qualify new signups, automating 24 lookups and pushing the data into HubSpot Customer Lifecycle - saving the Customer Success team 15+ hours a week of manual process while increasing acquisition at scale.
AI-assisted POC app that integrates directly with Hubspot CRM to streamline Customer Acquisition
Design System to AI Integration
Calibrating Claude with the Figma Design System to support rapid prototype generation that minimises drift and scale on-brand capability across the internal Product team.
Figma Design System → Claude Design ingest → Tailwind-ready tokenisation
Outsourcing core SaaS assets
We needed to buy back time due to scope changes, so using the Design System skill in Claude we generated standard SaaS templates for Billing, Settings and other core SaaS templates, decreasing refinement times and design-to-development handover. We reinvested the time into user testing and market signal validation.
Claude Design System → PRD.md → Branded prototype
