✅ Field research ✅ Figma prototypes ✅ Product strategy ✅ User testing
Challenge
Research and design an experience that nudges the envelope of luxury vehicle customisation, on a tight timeline while working out how to optimise 3D sequences for Figma.
100+
Research datapoints
Research datapoints
04
Field research trips
Field research trips
Early iteration of a minimalistic UI that meets lux segment expectancies
Research
Generative research involved experiencing the in-store journey for ourselves, but also gathering quant and qual based reports on such niche consumers.
From looking at Bentleys' available behavioural research, we decided it should be a specifically mobile-focused experience that we should prototype.
Pushing the limit of Figma with animated sequences of 3D renderings
The brand language was a bit immature, so we considered at monochromist colour approach
High-level information architecture, looking at how to create a neater structure
I conducted secondary research, working within resource constraints
UI's from a mobile-first vehicle personalisation experience
