✅ Desk research ✅ Figma prototypes ✅ Design strategy ✅ IA
Challenge
Design for a non-intrusive experience that minimises user effort, while exploring a rewards strategy that might incentivise behaviours to support the core product experience.
100k+
Development costs saved
Development costs saved
< 01%
Consumers willing to pay
Consumers willing to pay
A modern, clean UI that leans on designs inspired by Uber
Outcome
The MVP scope was defined based on consumer expectations, but the original business model wouldn't be viable so a pivoted model emerged from the project -saving loads of implementation costs on something that wouldn't work.
Early iteration mobile wireframes of an onboarding flow and a loyalty integration theme
Core feature discovery
We learned that a critical feature was using existing consumer digital shopping lists to scan for target repacking items as this gave users a sense of immediate action without the repetition of manual per-product targeting.
We learned that a critical feature was using existing consumer digital shopping lists to scan for target repacking items as this gave users a sense of immediate action without the repetition of manual per-product targeting.
Hand-sketching ideas and concepts around user behaviour
Mapping out what an MVP scope could entail
A worthy mission, but logistically too challenging for there to be a viable model (for now)
