✅ User interviews ✅ Figma prototypes ✅ Data analysis
Challenge
Iterate a desktop prototype based on buyer and developer persona reactions and support user testing of the experience, service comprehension and value proposition.
25
Contextual interviews
06
Design iterations of key moments
Extensive user interviews meant we reduced design risks and iterated with a focus
Research, trickier when it's B2B
We gathered qual metrics through interviews and used Notion and Speak AI to run sentiment analysis, iterating the designs from patterns we uncovered.
Analysis and grading of research responses from B2B participants
Complex domain space dealing with logistics, telematics and geospatial data
Designing for the developer experience with an API marketplace
