Business goal
Increase inbound contact conversions.
The design was underpinned by quality interaction, supported by
• Touch optimisation
• Clearer affordances
• Exposed controls
• Segmented steps
• Reciprocal exchange
I created a journey arc by using the form feedback to do more than usual - giving users a place to go (social) and action to take (connect).
To users this offered continuity and unlocks immediate value. To the business this pads response time, helps qualify leads and builds on customer knowledge.
To users this offered continuity and unlocks immediate value. To the business this pads response time, helps qualify leads and builds on customer knowledge.
Splitting the contact flow into micro-conversions helped me to understand how the design was being used, for users it meant reduced effort with increased engagement.
Outcome
Testing showed that the design would increase engagement by 36% (avg) and reduce the follow-up interval from 36 hours (av) to < 8 hours (av).
Using Linkedin for Business and guiding prospects to a curated space created a low-cost/high-benefit channel for leads growth.
